Honda Releases “Greatness is Within Reach” Campaign Featuring 2016 Civic
With the release of the all-new 2016 Civic, Honda launched a new campaign called “Greatness is Within Reach”. It is all about striving to be the best that you can be and always remembering to take a chance and follow your dreams. For this campaign, the brand has released two 90-seconds videos that each tell the story of an individual and how they have worked to reach their goals no matter how difficult it may have seemed when they first started.
In the first video, we meet Karina Gonzales who is the first Hispanic principal ballerina for the Houston Ballet. She knew from a very young age that she wanted to be a ballerina and worked hard all of her life in order to achieve this goal. Now, she uses her success to help teach younger dancers on how they can work to achieve their dancing goals as well.
In the second video, we meet Jesse Diaz who is the owner and founder of Dark Matter Coffee™ in Chicago. This highly successful business began with just $2,000 and a dream and has now grown to a chain of stores with three locations spread throughout the city. He enjoys bringing passion to his work and continuing to find new and innovative ways to develop more coffee flavors and combinations for his menu.